Creative Copywriter & Communication Specialist · Riyadh, Saudi Arabia
Georges Chucri Maalouf has written for the Kingdom's biggest brands and agencies — Saatchi & Saatchi, Grey, Impact BBDO, Adrenalin — turning briefs into headlines that sell pizza, mortgages, cars and public policy, in whichever language the audience thinks in.
About
Georges trained as an interpreter and translator at ISIT in Paris and began his career at the French Ministry of Foreign Affairs. A postgraduate turn at the University of Birmingham's Faculty of Arts pointed him toward creative copywriting, and from Beirut's La Maison du Futur to two decades of agency work in Saudi Arabia, the two crafts have fed each other: copy that is written to be read in Arabic, not merely translated into it.
His portfolio spans quick-service food, retail banking and Islamic finance, automotive, telecom, FMCG, pharma and government communication — from Pizza Hut's tactical press to Samba's brand campaigns and the Saudi Standards Organization's road-safety work. Since 2021 he has worked independently, most recently as copywriter and communication consultant for Wellbeing Vanguard.
Persuasive narratives across print, outdoor, digital and broadcast in English, French and Arabic, with an eye for SEO and digital trends.
Communication plans and brand voice that resonate across Gulf, Levantine and Western audiences.
Corporate profiles, press releases, brochures, event copy and long-form content — adapted, not word-swapped.
Concept-to-execution ownership alongside art directors, planners and clients; timelines and resources managed end to end.
Career
Writing
Corporate profile · English
Our family name is on every single product we distribute. Every time, we put it to the test.
Board message, founders' story and brand values for a 60-year-old Saudi rice house — written to sit comfortably beside its Arabic original.
Press release · English
Re-imagining healthcare, one diagnosis at a time.
Saudi Vision 2030 positioning for a Danaher diagnostics company: investment story, leadership quotes and a localisation narrative for the Kingdom's health-sector transformation.
Event marketing · English
39 years of serving the leaders of the Kingdom's agriculture industry.
Exhibitor invitation for the region's largest agricultural B2B show — 18,000 sqm, 520 exhibitors, 34 countries — under the patronage of the Ministry of Environment, Water and Agriculture.
Selected work
Twelve highlights from two decades of Saudi advertising below; the full archive — grouped by client, filterable by sector — is one click further. Most pieces are Arabic-first with English adaptations; tap any piece to see it full size.
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